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  • Evan Ryan

How to Create a Pinterest Business Account

Integrating Pinterest marketing into your overall business strategy can be a year-long initiative. Some users have a difficult time creating a Pinterest business account. Drop us a line below if this was helpful!

If you already have a personal Pinterest account


You don’t need to create a new account! In the top right corner of your home page, click “Settings,” then “Account Settings” and scroll to the bottom. You’ll find “Convert to Business Account.” Then, you’ll be good to go!

Create your Pinterest Business account

Your browser, head to Pinterest.com. Click “Create a business account.” Add your name, email, age, and any other information they require.


Increase your website traffic from your right-fit audience.

Selecting the topics you’re interested in seems like it’s unimportant. This is one of the most important steps.

Take the topics of your ideal customer. demographic. Who would you love to serve the most? What interests do those types of people have? Those are the topics that you are interested in.

If you would like to increase your website traffic from bloggers, for example, you should only select the topics your bloggers are interested in.

Why?

Because you and they share the same interests. Your interest is in their success. Their interest is in whatever they blog.

If you serve athletes, your interests are health, wellness, recovery, exercise and healthy eating.

Pinterest is not a standard social network like Facebook or Instagram. It’s a search engine. People interested in the topics you’re interested in will become the same people who see your content. They’ll be the same people that you want to attract as clientele.

Verify your website


This is oftentimes the hardest part, but this is definitely the most important part of creating a successful Pinterest for Business account. Without a verified website, Pinterest will not take your site seriously.


This is similar to adding Google Analytics into your website. For a guide on getting started with Google Analytics, click here.


Take it from us. We had a client who had C+ content, a very very small niche, and a verified website.

We had another client with A+ content, a huge niche (women’s fashion) but no verified website.

After 90 days, our client with a verified website had 125,000 monthly brand impressions and over 250 website visitors each month from Pinterest.

Our client without a verified website? 25,000 brand impressions, 0 website visitors.

They’ll give you a line of code to enter into the header of your website. It may look intimidating, but it’s actually super easy.