• Evan Ryan

My Next 24 Years

seconds and sad seconds incense Episode 37. I just started this podcast back in and maybe July 2020. We're at Episode 37. Already. My goal, when I had started it was I just wanted to see how I did over the course of 40 episodes if I liked it if

if it was something that I wanted to continue at the time, I just didn't know anything about podcasting, I hadn't even really found my voice yet. And actually, I had not found my voice. And so now we're 37 episodes, and I think I'm starting to find my voice a little bit better, I hope that for you as as a listener, it sounds a little bit more, more coherent. And it sounds like it's helping you more, I hope that the content is guided more towards you, the listener as as we've developed over the last 37 episodes, I'm looking forward to another 37 episodes, I thought the odds were over 50% when I started this that I would never make it to 40 episodes. Here we are at number 37. I'm going to record number 38 This week as well, maybe even 39 and 40. But it's been a fun ride so far. Today, what we're going to talk about is we're going to talk about how I have completed year one of 25. I have not talked about this, on the podcast, I have not talked about this with anybody, except on those in my immediate circle, my closest friends, my closest family. Um, last year, I turned 25 on October 18. And I had been inspired by Dan Sullivan, who is the founder and co founder of Strategic Coach along with his wife, Bob Smith, he is a coach of mine, he is somebody that I look to, for for wisdom as as an entrepreneur, as somebody who's seen it as somebody who really is just he really coaches, how to be a grower, how do you? How do you grow? How do you have a future that's bigger than your past? And how do you continually become more free and whatever way you want to become more free. And he was talking about how he he has these 25 year frameworks that he thinks and and Dan Sullivan very famously, famously inside a Strategic Coach went, declared bankruptcy and got divorced on the same day when he was I believe, 34 years old. And he sat there and after that he he said, You know, I don't know what I want. He didn't have a good idea of what he wanted. He knew he didn't want to be divorced and bankrupt, but but he didn't know what he wanted. And so he said, you know what I'm gonna I'm gonna write down every day for 25 years, something that I want. And he said over the 25 years, he never really looked back at the things he would write previous days. And his whole goal was just to be a really good hunter. He just wanted to know what he wanted. He didn't have to justify why he wanted anything. He just had to write down what he wanted. And he wrote it down. Every day for 25 years. I think he missed like 12 days or something, which is just hysterical. But over the course of those 25 years, you know what a transformation he had going from divorced and bankrupt on the same day to 25 years later, he not only knew exactly who he was and what he wanted, but he had found Babs Smith, his wonderful wife and partner in business. He had built a very successful business and Strategic Coach with at the time, I think they still had over 1000 customers, they had dozens, if not hundreds of employees. And he had really transformed his whole life just thinking about what what do I want and not justifying it to himself. And he had been telling the story. Well, I was about to turn 25 when I heard it for the first time. And I, I was thinking to myself, well, what do I want in my life? And who do I want to become? Who do I want to be when I'm 50? It's a nice round number, right? So I'm turning 25. I've completed college, I've completed the first couple of years of my entrepreneurial journey. I'm just kind of thinking about, well, who do I want to set myself up? Who do I want to be when I wake up on my 50th birthday? I want to be a person that is what and and so I spent a couple of months I spent a couple months thinking about it. I went through all sorts of different different ideas, all sorts of different kind of things that I could do for 25 years or mindsets that I could adopt or things that I could think about and mantras and all sorts of things and I was listening to a podcast I was listening to a Joe Rogan podcast with navall raava Khan and nivalis. Kind of a serial entrepreneur based out of San Francisco. And he started a company called Angel list. And he's also an angel investor, and like Uber and Postmates, and all these massive, you know, multi billion dollar companies, right. And he's just a very navall is a very wise man and navall on the Joe Rogan podcast, which I highly recommend. He said, you know, excitement is happiness in motion. He said, we have to define happiness. He said, excitement is happiness in motion. And he said, and I think that peace is happiness at rest. And that really resonated with me. I said, Wow, peace is happiness at rest. And, you know, everybody knows what happiness in motion is like, everybody knows what excitement is like, excitement is fun, excitement is energizing excitement is a huge rush of dopamine and excitement is like just this great thing that happens, Oh, my gosh, this is so exciting, right. But not that many people talk about peace. And they don't normally talk about how happiness at rest is really a true state of being. I think when when you're, when you are really looking for excitement,

when you're really looking for that high high, when I'm really looking for that high high. In order to achieve that very, very high high, I also have to experience very low lows. And so there are these large peaks and valleys. And it's not saying I don't want to be excited, I do want to be excited. But there are these very large peaks and valleys, I don't want my whole life to be very large peaks and valleys. I want my life to be fairly stable. And then there are peaks, right? That intermittent the stable, and there are obviously going to be values of points. But I really want to feel like on a normal Tuesday, on a normal day, right? I, I am like very peaceful. I'm very calm. When I am at rest, I am happy. When I'm introspective. I'm thinking about who am I? And what is my life? And what do I want my life to become? And all of those different introspective types of questions that you'd ask yourself, I want to be happy. When I'm having that conversation, I think a lot of people live their life on autopilot. And I didn't want to do that. I wanted to live a life. I think it's Socrates. Socrates says, I think it's Socrates. The unexamined life isn't worth living. And I wanted to really know myself. And I really wanted to be in touch and touch with my life. And so at the time, so October 2019, through June through October 2019, I was feeling very antsy. So business was getting better, right? It was certainly quite a bit stronger than it was the year before. But I was very antsy while I was going through this period of trying to figure out well, what do I want to do for the next 25 years? Who do I want to become when I'm 50? It's a very difficult question to ask. And so I was going through this, I had just let go my my first team member, revenue was suffering. I remember, there was a time where I my largest client didn't pay an invoice. My largest client at the time,

didn't pay an invoice. And they were just late on the invoice. So it's not like we were having some serious issues, right? It was just, they're just late. They're like a weekly. And I remember thinking like, Oh my gosh, like I might run out of money. And I was like I was any little kind of Blip. We lose a search client or we lose a search client be a hugely low low, we data search client being enormous high, right? It'd be unbelievable. I would wake up after a tough night of sleep. I'd be upset for a day, maybe two because I just like couldn't shake the cobwebs. And then I have a really good workout. And I would be happy for a week about how great this workout was. And I just had these very high highs I have these very low, low lows. I was still trying to figure out like Who am I going to become who is my business? Like what is my business going to be? Do I like serving the people that I'm serving at the time we had a customer base that simply wasn't a right fit customer base for us. We weren't a right fit vendor for our clients either. So it's not like it wasn't a two way street right. But everything was just very difficult and on the bad days. I was having a difficult time. Kind of changing my frame of reference to be that I was like what I was thankful for what was I grateful for what was bringing me peace in my day. And then on my birthday, so this is my first day of of writing down something every single day. That brings me peace. So what I said every single day for 25 years, I'm going to write down something that brings me peace. I don't have to justify it, I don't have to write a paragraph about it. Most of the time, it's one word, or it's two words or three words, but I have to write down something that brings me peace every single day, for 25 years. And my thing, my thinking here is that, you know, by the end of this, I'm going to be, I'm going to be really good at being peaceful, I'm going to be really good at being happy, while I'm at rest, being happy, while I'm being introspective, being satisfied with who I am, and who I've become, I'm being satisfied with my environment, with my surroundings, with my goals, with where I was, and where I'm going to be. I think another thing that I was I had a real problem with is, and I didn't make this up. I learned this from someone, but I don't remember who I learned it from, is I heard somebody say, you know, there's this famous quote, that if you're not embarrassed by who you were a year ago, then you haven't grown enough, or you haven't made enough progress in a year. And this person said, You know, I really like the sentiment of this quote, but I don't like the quote itself. And I thought, well, that's really interesting. He said, I like the sentiment because it means that you're always growing, right? You're always becoming a better version of yourself. And he said, but the problem with this is that if I'm embarrassed by who I was a year ago, then next year, I'm going to be embarrassed by who I am right now. And I didn't want to be that. So I thought, well, if by 50, I've really I've written down something every single day, that brings me peace. Wow, I've crushed it. Right. Like I have really done a good job

becoming peaceful, or at least developing the habit of writing something down every single day. That brings me peace. So now I've journaled on my eighth or on my 25th birthday on October 18 2019. We lost, like 25% of our Pinterest clients overnight. I'm not going to go into the whole story about it. But basically, we had wrong fit clients. We didn't have our business processes ironed out, we delivered good results. But we didn't have the rest of the business sorted out. And so it really wasn't making for a great user experience. And I mean, I think there's a reason why at the time, I wasn't I wasn't promoting Pinterest like I do right now. I wasn't marketing Pinterest, like I do right now. Why was marketing surgeon it's because we didn't have a good user experience. We weren't having a good time with our clients. And we just, we needed to figure figure ourselves out. And that was a really bad day. When we lost all those clients, even though we knew it was what we were supposed to do. It was a really, really bad day. So my first day, it was tough for me to be able for me to write down what brings me peace. You know, we were having a tough day. 367 days or 368 days later, we the leap year, and I'm recording this couple days after my 26th birthday. I have not missed a day of writing down what brings me peace. And I want to share this now because I think a lot of times people hear about these gurus, and they think they learned about or they hear this gurus talk about, you know all of the radical things that they're doing in their life. I meditate for an hour a day, and I'm able to think about life this crazy way it feels like they're all out in the clouds. And and what you don't realize is that they've been working on it for 15 years. And so you're not going to get those results today. Sure. They sound great, but like, how can you break it down into bite sized chunks? And this is our bite sized chunks, podcasts on? literally how am I how am I being peaceful? And what's happened after 12 months of only writing down one thing every single day, that brings me peace. First of all, how do I do it? Well, every morning at 730, I get a notification on my phone, I don't I don't remove the notification. So I've written something down. It's that simple. If I do remove the notification on accident at 830 at night, I get a second notification. And that's just that's just the reminder, sometimes I write down two things. Because I think I wrote something down in the morning that I don't and then I write down the evening to found that in the beginning. I had to really sit and kind of think about like, what is peace for me? What if I bring myself to be at rest? What is the thing that I am thinking about to be happy while I sit here alone in my bedroom? So what is the thing if I'm going to sit here in my bedroom alone and just look at a wall and be happy or just look out the window and be happy? What is the thing that I am thinking about right now? That makes me happy? All right, Tom. I do that I did that every day for 30 days. And I sat there and I said I don't feel a damn bit different. So for another three I said I was going to do this for 25 years, my goal was that I was going to just be really peaceful by the time I was 50. So for another 30 days, I did it another 30 days I did it another 30 days I did it now I'm four months in. And I realized all the sudden one day that I was driving the car, and I thought of something that brought me peace. This was after I'd already written my thing for the day.

And I was just like, I you know, you kind of zone out while you're driving on the highway, and I was kind of like, zoned out. And it's not safe. But that's what I was doing. Anyway. So I was like, zoned out driving on the highway I and I thought to myself, that brings me peace, very consciously, just like that. I don't remember what it was. But I remember that I said it. Or that I thought and I thought, wow, that's fantastic. Now, in my real world, something has entered that brought me peace. And every day since then, I have not missed a day of writing down something that brings me peace. In the beginning. Was it a preposterous exercise? Yes, it was. Was it was I writing down things that truly brought me peace? Yeah, I was, but I had to really work at it. And I really had to sit there and look out the window and ask myself what today brings me peace.

And one of the things that I've discovered over the course of the last 12 months of just my entire goal was just to write something down, write something down, write something down, write something down. But one of the things I discovered is when I was sitting there looking out the window trying to think about what brings me peace, I was actually exercising a muscle of how can I see piece of it was my seeing piece muscle. And over the last 12 months, I am very low anxiety. I am very low anxiousness. I am very I have no fanciness I really I have started to ask myself questions like will this action bring me peace in the future? I started structuring deals, as will this action bring me peace in the future. I started to set goals for myself, under the guise of Will this goal will accomplishing this goal bring me more peace. And so now all of a sudden, because you know, first couple months, I'm like just thinking, I'm just thinking out the window. And then one thing like pops into my head, I'm like, that brings me peace, then I write it down. And then I'm done. I've been like started, it started to kind of permeate my life very organically, I did not set out the intention in order to do that. In fact, I think if I had set out the intention to do that, I would not have been able to do it. But instead because I just sat there and I gave myself 25 years to become really good at just being peaceful. I had no pressure. I didn't have to accomplish it in a month. I didn't have to find my Zen in 60 days, I didn't have to find my Zen and 120 days, or in a year. I didn't have to become this changed man where no bad events happened to me, where I am impenetrable to negativity. I didn't have to do anything like that. I just had to write down something that brought me peace. And let that take its course. So I just had to let my writing down something that brings me peace, take its course over 25 years trusting that 25 years later, I will be somebody who's absolutely full of peace. So far, it's been fantastic. So I talked about how I've kind of exercise this peace muscle where I I thought about like, well, what's bringing me peace? I wrote the first thing down and then you know, it started to permeate my life. And then I started to think about like, well, what are my goals? Because I set goals on July 1 to June 30 time frame for God knows what reason. But I started asking myself, Well, what are my goals going to be for next year, and my goals were set on what I think will bring me the most peace the following year. If I do this thing, I will have more peace. And if I accomplish this goal, I'll have more peace. And then a really weird thing happened which was I felt so grounded in my goals. That the decisions I make now are decisions that I intend to bring me peace into the future. I have I'm gonna announce something just fantastic in the next couple of weeks, probably in two or three weeks, and that that we've been working on for a long time. It's something that brings me enormous peace. And so, really I talk about this to say, first of all completed year one of 25. And how can I bring peace to myself? How can I be a person who is just absolutely full of peace. But I also had a second one, I had a second thing that I wanted that I wanted to do for 25 years. And that was I wanted to write 100 books over the course of 25 years. Dan Sullivan also does this, I took this from Dan. By the way, some of the things that I was thinking about when I was saying about, like what I do for 25 years, a lot of exercise things, a lot of diet things, a lot of like sleep and sleep. And I could like, post on like, I literally thought like, I could post on Instagram every day for 25 years. Or I could say this mantra every day for 25 years, I could have my phone background be a specific thing for 25 years, like a specific theme I wanted to play in my life, there were all sorts of different things that I had thought about. And I ended up just going with going with peace, and that I wanted to write 100 books over the course of 25 years.

And let me tell you why. I love books. I think that books are superpowers in order to be able to document my ideas. And my mental state at a particular time. A book that I write now and a book that I write in 23 years are going to be two very, very different books. But what a time capsule, and what a way to be able to communicate to my clients to be able to share ideas that I really care about to be able to kind of have something that is so mine that nobody can take away from me. And so I said I'm going to write 100 books in the next 25 years, I had not written a book before. Let me take that a step further. I hadn't so much as written a blog post. since college, I don't even think I think I wrote maximum four term papers in college, like, totally not a big writer here. And so I'm gonna write 100 books in 25 years. My goal for the first year was to write two books. If I could write two books, I would feel like I really set myself up to to be successful. So let me set the stage on these books. Because we're not talking about full length novels here. We're not talking about New York Times bestsellers, we're not talking about anything except that I was going to write books. My books, so far, two of them have had eight chapters. Two of them have had no chapters and have been going head have gone page by page. So I'm experimenting with what types of books I like to write. So I like to write manuals that are a bit more formulaic, a bit more you do this step, like a recipe, this step, then this step or the other step, then this step, or do I want to write a book that reads a bit more like a book? Do I want to add cartoons into the book? So I add photos to or I add drawings and images, right illustrations? Do I not want to add cartoons into the book? How do I want my cover to look like? What's it like to have to do a cover? What are the nuances of books I didn't know before? What's the editing process need to look like? How do you come up with an idea for a book? Right, all these different things are things that I didn't know. And I wanted to learn just in the first year. So I said, I'm gonna write two books. We're gonna take six months, I'm gonna write the first book, I'm gonna take six months, I'm gonna write the second book. I ended up writing for I ended up writing an ebook leads not followers, how to convert brand attention into revenue. This is a bit more of like a formulaic type of book. This is a bit more of a recipe. It's our entire yabe surge recipe. It's our entire, like, kind of secret sauce for how we accomplish the things that we accomplish, and how you can do it on your own too. If you don't want to hire us, that's okay. You can do it on your own too. I wrote the automation secrets Blue Book, these are automations that I use every single day, no code that saved me an average about 20 hours a week. So when I was a very, very struggling entrepreneur, I was a one person show. These were the automations that I use in order to just basically regain my sanity. I thought, Wow, what an amazing tool it would be for us to get this in front of people. I wrote a book called a multi team sport. This is an eight chapter kind of like more full length book, it's about 70 pages or 75 pages. And it's all about how we at yabe collaborate with other companies. It's about how we kind of create companies, with partners that have no competition. So one of the things that has been fundamental to me in my entrepreneurial life is that I don't like competition, I don't really want to compete with people. In fact, every industry I've ever entered, I've entered with zero competition. Or I've entered a solute with a solution that has zero competition. And some of my solutions still have zero competition. Right? And so it's how do we do that? And how do we partner with the right people in order to be able to create amazing solutions with zero competition? And then lastly, this is a book that's being edited right now. So it's not published. But you know, what? Can't win them all? Which is the website traffic growth manual, it says growth manual, but it's actually in a chapter book. And it's all about kind of how, how can you drive website traffic? And how can you improve on it? So what I found is that if on a scale of one to 10, where one is that you're a complete beginner, you have no idea, but you just launched a website. And number 10, as you drive website traffic for a living, a lot of resources aren't about like a six, which is, here's exactly how to run a Facebook ad. Or here's exactly how to use Google Analytics, or here's exactly how to use hot jar, here's exactly how to do this thing. And it's very intense, it's very in depth. And a lot of people have never been exposed to anything before. They don't know how any of it works. And so what we aim to do with the website traffic growth manual, is to simply give our readers the tools to ask really good questions. One of the things that we found with with search, and so we aim for it to be a three out of 10. By the way, one of the things that we found that surge is that a lot of people don't even know where to start with website traffic. And this was something that I found when I started write code. And it started, it was code that actually, like worked. And I started to talk to people about coding about software. People who don't understand how software works, think that it's magic. And I'm finding that there are just a lot of entrepreneurs that have amazing ideas. They have amazing skill sets and capabilities, they want to change the world or make an enormous impact, or just help their customer base or whatever they want to do. But they don't know the other components. And one of the other components that's really key is website traffic. Because without website traffic, it's very hard to convert people into customers. And so what we wanted to do is we wanted to write something that was so specific toward those people, they have really unique skill sets, but they don't know how to measure their website traffic, they don't know how to drive traffic, and they don't know how to improve upon it. And that's the website traffic growth manual. Now, I'm not going to go into how I wrote the books today. That's going to be a podcast for another time. How do you write four books in a year when you've never written a book before? But I wanted to share just kind of

what happened when I wrote these books. Um, well, people have downloaded the books. Right now they're all ebooks. People have downloaded the books, people have provided feedback on the books. And overall, the response has been really positive. Now it's been positive in the in the sense that, you know, Evan, you still got a lot to learn, you still got to figure out how you're going to do this thing while you write books. How are you going to tie in chapters together better? How are you going to create like kind of more smooth transitions? How are you going to add more personal stories and personal touches? How are you going to make create that make the copy a little bit more engaging, all those sorts of different things, but I learned that writing a book isn't that intense. I learned that when you say that you're going to write an eight chapter book. It's an eight chapter book. And so once you get to chapter eight, you're done. I've learned that little books are really easy to digest, and they're really easy to write. Um, 70 page books are not that difficult. And in fact, I mean, like, I think my average book is like 8000 words. 7000 words. Like it's not that it's not that intense. It's, it's just the packaging of it, which is a little bit different and

I think that a lot of people say that they want to write a book. And they, what they mean is that they want to write a New York Times bestseller, and they want to go walk into a Barnes and Noble and see it on Barnes and Noble, but on a shelf, but that's not necessarily where you need to start. I mean, just write one,

learn what you don't know you don't know. And lastly, I can't impress us enough when when a book has a limit. When a book, when you say the book is going to be this long, it just becomes that long. There's no one more chapter, there's no Oh, it's not perfect. It's just that's just it, you're done with the book, you edit it, you publish it, and you move on. And if you want to add extensions, if you want to have the updated and revised copy, if you want to publish another book that expands upon the first book, you can do all of that. In fact, you can publish another book that expands upon an idea in your first book. And then you can combine the two together, and now you have 150 page book, right.

But when when you say it's going to be this length, and it is like, it just becomes that length. And so I'm really happy with how this book project has gone, I think we've already improved people's lives, our readers lives. And I can't wait to see what happens when we get to book 20. And when we get to book 40, this year, this year, what's going to happen? So year two of 25. First of all, we're going to have four more books. So this year, we're gonna have four more books, I am currently currently literally figuring out what book five is going to be right now, including one of the chapters is going to be in book five. And we're gonna have all eight in print by the end of by the end of year two, so all eight of them will be in print, and you'll be able to buy them on like Amazon and whatnot. We'll start promoting them. So right now I'm not promoting books, I just want to learn how to write books. And then I'll I'll work with some people on promoting books,

getting them into the hands of more people. But I think that this year, we're probably going to do we're going to do at least two more kind of like story type books where they you know, they flow like, they flow like a typical book would. I don't think I really liked doing manuals, manuals, meaning like, here's a recipe follow it. That felt pretty cheap. It didn't feel like it felt like a blog post. So maybe we'll have supplementary books, maybe I'll write six books this year. And it'll be and manuals will be supplementary. But I didn't love. I didn't love the manual idea. I think I like writing a true story, like a true journey, a bit more that that was a really satisfying experience. And then 25 years of peace, what else am I going to be doing here? I am going to meditate every day for a year. I've been thinking about meditation for years. I tried meditating for a couple of weeks, and then I kind of fell off the wagon. But what I've decided is that I'm going to meditate every day for a year. I'm not committing to 25 years of daily meditation, I am committing to I just want to figure out what happens when you meditate every day for a year. What happens to your mind, when you meditate every day for a year? Does your mind go to? I'm taking this again from navall. But does your mind go to Inbox Zero. When you meditate every day for a year, so I'm starting at five minute meditations, they're going by super fast. It's really easy. I literally just I'm so fun two days in, and I'm thinking about just nothing. I'm trying to think about nothing. things pop into my head, I accept them. And then I move on. And I think about other things. Or I think about nothing ideally, I think about nothing. And that's it. For right now. I'm still writing down something every single day that brings me peace. Today, my thing that brought me peace was actually the thing that we're going to be announcing in a couple of weeks. Yesterday, the thing that brought me peace was my loved ones. The day before the thing that brought me peace was another year. Just simply that I have another year that I got to enjoy another year relative to last year, the day before that was my friends the day before that was my grandfather. Um, and, and so I'm going to be continuing to do that. I'm gonna I'm committing to meditating every day for a year. What I've really heard is the best is when you meditate for an hour at a time, but I'm not willing to just like dive right into the deep end with meditation. I want to like I want to work my way up. I'm starting with five minutes. And I'll check in on this maybe quarterly. I don't know. Maybe not. But That's what's been going on over the last year. I couldn't wait to share this. I've been thinking about sharing this with you since episode one. I'm glad that I got to share it with you after I really completed the first year. Have a great day everyone. I mean, this has just been fun to talk about

The above is an AI transcription of Evan’s Seconds and Cents podcast.

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