• Evan Ryan

My Next 24 Years

seconds and sad seconds incense Episode 37. I just started this podcast back in and maybe July 2020. We're at Episode 37. Already. My goal, when I had started it was I just wanted to see how I did over the course of 40 episodes if I liked it if

if it was something that I wanted to continue at the time, I just didn't know anything about podcasting, I hadn't even really found my voice yet. And actually, I had not found my voice. And so now we're 37 episodes, and I think I'm starting to find my voice a little bit better, I hope that for you as as a listener, it sounds a little bit more, more coherent. And it sounds like it's helping you more, I hope that the content is guided more towards you, the listener as as we've developed over the last 37 episodes, I'm looking forward to another 37 episodes, I thought the odds were over 50% when I started this that I would never make it to 40 episodes. Here we are at number 37. I'm going to record number 38 This week as well, maybe even 39 and 40. But it's been a fun ride so far. Today, what we're going to talk about is we're going to talk about how I have completed year one of 25. I have not talked about this, on the podcast, I have not talked about this with anybody, except on those in my immediate circle, my closest friends, my closest family. Um, last year, I turned 25 on October 18. And I had been inspired by Dan Sullivan, who is the founder and co founder of Strategic Coach along with his wife, Bob Smith, he is a coach of mine, he is somebody that I look to, for for wisdom as as an entrepreneur, as somebody who's seen it as somebody who really is just he really coaches, how to be a grower, how do you? How do you grow? How do you have a future that's bigger than your past? And how do you continually become more free and whatever way you want to become more free. And he was talking about how he he has these 25 year frameworks that he thinks and and Dan Sullivan very famously, famously inside a Strategic Coach went, declared bankruptcy and got divorced on the same day when he was I believe, 34 years old. And he sat there and after that he he said, You know, I don't know what I want. He didn't have a good idea of what he wanted. He knew he didn't want to be divorced and bankrupt, but but he didn't know what he wanted. And so he said, you know what I'm gonna I'm gonna write down every day for 25 years, something that I want. And he said over the 25 years, he never really looked back at the things he would write previous days. And his whole goal was just to be a really good hunter. He just wanted to know what he wanted. He didn't have to justify why he wanted anything. He just had to write down what he wanted. And he wrote it down. Every day for 25 years. I think he missed like 12 days or something, which is just hysterical. But over the course of those 25 years, you know what a transformation he had going from divorced and bankrupt on the same day to 25 years later, he not only knew exactly who he was and what he wanted, but he had found Babs Smith, his wonderful wife and partner in business. He had built a very successful business and Strategic Coach with at the time, I think they still had over 1000 customers, they had dozens, if not hundreds of employees. And he had really transformed his whole life just thinking about what what do I want and not justifying it to himself. And he had been telling the story. Well, I was about to turn 25 when I heard it for the first time. And I, I was thinking to myself, well, what do I want in my life? And who do I want to become? Who do I want to be when I'm 50? It's a nice round number, right? So I'm turning 25. I've completed college, I've completed the first couple of years of my entrepreneurial journey. I'm just kind of thinking about, well, who do I want to set myself up? Who do I want to be when I wake up on my 50th birthday? I want to be a person that is what and and so I spent a couple of months I spent a couple months thinking about it. I went through all sorts of different different ideas, all sorts of different kind of things that I could do for 25 years or mindsets that I could adopt or things that I could think about and mantras and all sorts of things and I was listening to a podcast I was listening to a Joe Rogan podcast with navall raava Khan and nivalis. Kind of a serial entrepreneur based out of San Francisco. And he started a company called Angel list. And he's also an angel investor, and like Uber and Postmates, and all these massive, you know, multi billion dollar companies, right. And he's just a very navall is a very wise man and navall on the Joe Rogan podcast, which I highly recommend. He said, you know, excitement is happiness in motion. He said, we have to define happiness. He said, excitement is happiness in motion. And he said, and I think that peace is happiness at rest. And that really resonated with me. I said, Wow, peace is happiness at rest. And, you know, everybody knows what happiness in motion is like, everybody knows what excitement is like, excitement is fun, excitement is energizing excitement is a huge rush of dopamine and excitement is like just this great thing that happens, Oh, my gosh, this is so exciting, right. But not that many people talk about peace. And they don't normally talk about how happiness at rest is really a true state of being. I think when when you're, when you are really looking for excitement,

when you're really looking for that high high, when I'm really looking for that high high. In order to achieve that very, very high high, I also have to experience very low lows. And so there are these large peaks and valleys. And it's not saying I don't want to be excited, I do want to be excited. But there are these very large peaks and valleys, I don't want my whole life to be very large peaks and valleys. I want my life to be fairly stable. And then there are peaks, right? That intermittent the stable, and there are obviously going to be values of points. But I really want to feel like on a normal Tuesday, on a normal day, right? I, I am like very peaceful. I'm very calm. When I am at rest, I am happy. When I'm introspective. I'm thinking about who am I? And what is my life? And what do I want my life to become? And all of those different introspective types of questions that you'd ask yourself, I want to be happy. When I'm having that conversation, I think a lot of people live their life on autopilot. And I didn't want to do that. I wanted to live a life. I think it's Socrates. Socrates says, I think it's Socrates. The unexamined life isn't worth living. And I wanted to really know myself. And I really wanted to be in touch and touch with my life. And so at the time, so October 2019, through June through October 2019, I was feeling very antsy. So business was getting better, right? It was certainly quite a bit stronger than it was the year before. But I was very antsy while I was going through this period of trying to figure out well, what do I want to do for the next 25 years? Who do I want to become when I'm 50? It's a very difficult question to ask. And so I was going through this, I had just let go my my first team member, revenue was suffering. I remember, there was a time where I my largest client didn't pay an invoice. My largest client at the time,

didn't pay an invoice. And they were just late on the invoice. So it's not like we were having some serious issues, right? It was just, they're just late. They're like a weekly. And I remember thinking like, Oh my gosh, like I might run out of money. And I was like I was any little kind of Blip. We lose a search client or we lose a search client be a hugely low low, we data search client being enormous high, right? It'd be unbelievable. I would wake up after a tough night of sleep. I'd be upset for a day, maybe two because I just like couldn't shake the cobwebs. And then I have a really good workout. And I would be happy for a week about how great this workout was. And I just had these very high highs I have these very low, low lows. I was still trying to figure out like Who am I going to become who is my business? Like what is my business going to be? Do I like serving the people that I'm serving at the time we had a customer base that simply wasn't a right fit customer base for us. We weren't a right fit vendor for our clients either. So it's not like it wasn't a two way street right. But everything was just very difficult and on the bad days. I was having a difficult time. Kind of changing my frame of reference to be that I was like what I was thankful for what was I grateful for what was bringing me peace in my day. And then on my birthday, so this is my first day of of writing down something every single day. That brings me peace. So what I said every single day for 25 years, I'm going to write down something that brings me peace. I don't have to justify it, I don't have to write a paragraph about it. Most of the time, it's one word, or it's two words or three words, but I have to write down something that brings me peace every single day, for 25 years. And my thing, my thinking here is that, you know, by the end of this, I'm going to be, I'm going to be really good at being peaceful, I'm going to be really good at being happy, while I'm at rest, being happy, while I'm being introspective, being satisfied with who I am, and who I've become, I'm being satisfied with my environment, with my surroundings, with my goals, with where I was, and where I'm going to be. I think another thing that I was I had a real problem with is, and I didn't make this up. I learned this from someone, but I don't remember who I learned it from, is I heard somebody say, you know, there's this famous quote, that if you're not embarrassed by who you were a year ago, then you haven't grown enough, or you haven't made enough progress in a year. And this person said, You know, I really like the sentiment of this quote, but I don't like the quote itself. And I thought, well, that's really interesting. He said, I like the sentiment because it means that you're always growing, right? You're always becoming a better version of yourself. And he said, but the problem with this is that if I'm embarrassed by who I was a year ago, then next year, I'm going to be embarrassed by who I am right now. And I didn't want to be that. So I thought, well, if by 50, I've really I've written down something every single day, that brings me peace. Wow, I've crushed it. Right. Like I have really done a good job

becoming peaceful, or at least developing the habit of writing something down every single day. That brings me peace. So now I've journaled on my eighth or on my 25th birthday on October 18 2019. We lost, like 25% of our Pinterest clients overnight. I'm not going to go into the whole story about it. But basically, we had wrong fit clients. We didn't have our business processes ironed out, we delivered good results. But we didn't have the rest of the business sorted out. And so it really wasn't making for a great user experience. And I mean, I think there's a reason why at the time, I wasn't I wasn't promoting Pinterest like I do right now. I wasn't marketing Pinterest, like I do right now. Why was marketing surgeon it's because we didn't have a good user experience. We weren't having a good time with our clients. And we just, we needed to figure figure ourselves out. And that was a really bad day. When we lost all those clients, even though we knew it was what we were supposed to do. It was a really, really bad day. So my first day, it was tough for me to be able for me to write down what brings me peace. You know, we were having a tough day. 367 days or 368 days later, we the leap year, and I'm recording this couple days after my 26th birthday. I have not missed a day of writing down what brings me peace. And I want to share this now because I think a lot of times people