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  • Evan Ryan

Our Journey to Pinterest Marketing

Are you looking to integrate Pinterest marketing into your business?

Are you looking to understand what businesses succeed on Pinterest and what businesses only waste their time on Pinterest?

I started a mobile app development company. Now, we help companies succeed on Pinterest. If we, a former mobile app company, can succeed on Pinterest, so can you.

it all started because we were marketing a mobile app that we had built in partnership with a client, to help bring mindfulness into each individual's everyday life. Our goal was to drive as many app downloads as we could without spending any money on advertising.

We wanted our growth to be organic. We didn't have a vendetta against advertising, but at the end of the day, we wanted to find a really sustainable way to grow our userbase.

We were having success growing are following on Facebook on Instagram, but at the end of the day, people were liking our posts and they were following us, but they weren't downloading the app. We were finding it extraordinarily difficult to drive people to the website in order to download the app.

So, primarily out of frustration, and we turned to Pinterest. We thought that maybe it would be the platform that allowed us to drive real website traffic that drove real downloads.

60 days later, we had more website traffic than we had had in the previous six months combined. We had over 2 million brand impressions. We had grown our number of app downloads by more app downloads than we had since launching the app.

We immediately realized that we could help more people as a company drive website traffic through Pinterest than we could by building them a mobile app.

So, we started Surge. Our way of helping customers drive organic website traffic using Pinterest.

Most entrepreneurs know how great a tool Google can be to drive website traffic. That website traffic, then, can turn into sales, revenue, and ultimately, profit from brand advocates.

We discovered that any business could succeed on Pinterest, and they could succeed in a similar way as they do on Google. The key, however, was they could succeed faster on Pinterest than they could on Google.

So, we spent 18 months learning all of the different ways to help a business succeed in growing their organic website traffic using Pinterest. We worked with bloggers, we worked with E Commerce websites, we worked with financial services companies, we worked with insurance companies, we worked with education companies, we worked with technology companies, we worked with pretty much any type of company we could.

What we found was that any company can succeed on Pinterest if they have a brand that inspires.

the most important thing that matters to Pinterest his “Are you helping our users be more inspired?” See, like Google takes an information seeker and matches it with the source of the information, Pinterest takes an inspiration seeker and matches it with an inspiration source.

The businesses that succeed on Pinterest are the ones that truly are the source of inspiration.