Pinterest is not like Facebook and Instagram
Chances are, Pinterest has entered the conversation for your digital marketing strategy or for lead generation. One of the most common questions we get is that people confuse Pinterest with a social network.
Does this blog post clear it up? Let us know in the comments!
What is a social network?
A social network as a platform in which you’re being on the platform is predicated around other people that you know being on it. What is the value of Facebook if none of your friends are on it?
What is the value of Instagram if none of your friends are on it?
The value is fairly low because a social network exists in order to allow you to digitally keep up with what your friends are doing and how they are doing. A social network is only as valuable as your network is on it.
So, if Facebook did not have all of your friends on it, Facebook would not be valuable. That is different from google.
You do not care how many of your friends use Google versus how many of them use Bing versus how many of them use DuckDuckGo.
A search engine is a tool for finding indexed information. This means that Google finds information, they categorize it, they then rank that information based off of what they think is most relevant to your needs.
So, what is the highest quality information? What is the information that most users are recommending?
The value of a search engine is in what information at fines and how it ranks the quality of the information.
Any highschooler could build a search engine today, but it probably would not overtake Google because Google’s magic is in the ranking of the websites.
The only thing that matters to Google is that people continue to put websites on the Internet that allow google to index them. All that matters to google is that people put content that Google can search, scrape, and categorize.
Facebook, on the other hand, has a more difficult challenge. Facebook not only needs your network to join Facebook, but they also need your network to post content into Facebook in order to keep you coming back. So, hypothetically, if you and all of your friends have a Facebook account, but nobody posted onto Facebook, then the value of Facebook would be zero.
Google does not face the first challenge. Google does not need your network to use Google. All they need is Content posted to the Internet that allows Google to scrape it.
What is a search engine?
A search engine is an indexing tool.