• Evan Ryan

What is Pinterest, really?

Pinterest is one of the largest visual platforms that users can share images, videos, graphics and all kinds of content. Its format allows the user to organize, file and share pins.

Pinterest’s goal is to “connect everyone in the world through the things they find interesting.”

Very simply, Pinterest is a visual search engine or social network that is used by over 400 million active participants. Think old-fashioned cork board and push pins but easier, more convenient and millions of ideas and inspiration right at your finger-tips.

How Does It Work?

Pinners use Pinterest to save ideas, bookmark images from around the web and even connect with others. Pinterest is a way to collaborate with friends and teams but is typically a solitary activity that pinners use to help improve every aspect of their lives. Different from Facebook and Instagram, Pinterest isn’t a true social network where users present their own lives. Pinterest allows the user to find inspiration to create their best version.

You can use Pinterest as an online wishlist with a visual image of each item on your list. You can catalogue these pins according to priority, cost, color etc. Saving ideas or suggestions for a later time.

Think of Pinterest as a really well-curated Google images feed. Imagine if Google knew everything you wanted to see, right when you wanted to see it. That’s Pinterest. Followers don’t matter, although they may begin to matter more and more in the future.

What is a Pin?

Very simply, a pin is a visual image that represents an idea, a product or inspiration that the pinner saves for later use. A pin is an image typically with a link and a description. When a pinner clicks on the image, they are taken to the image creator’s website or blog post or product page that provides the full description.

Pins are ideas that people on Pinterest find and save from around the web. People can search them, save the ones they like and click on a pin to learn more. As a business, you can create a pin to exhibit ideas and products, you can link them back to your website. You can even promote your pins and use product images to create ads.

Examples of Pins in Desktop Preview

What is a Board?

Pinners create boards specific to the events, ideas and interests they may have. For instance, a pinner who is planning a 10th birthday party can create a board that they save pins to related to birthday party decorations, food ideas, presents etc. Boards give the pinner a way of organizing their pins to make them easily usable.

Boards can also be a great way to show other’s your business’ identity on Pinterest. Boards can show products you offer or what may inspire you. There are two ways to approach boards: as a source of distribution for your content and as a destination in and of itself, a place where people can go to explore an interest.


How Can Pinterest Work for You?

With 400 million users, Pinterest allows bloggers, service providers and other businesses the opportunity to guide and invite an audience like they never have before. Pinterest has a huge global footprint. As visual search engine, Pinterest makes it easy for the pinner to shop, the business to create recognition and the provider to reach an audience around the world.

How did we find Pinterest?

I was a struggling entrepreneur trying to eliminate inconsistent results that caused constant stress and anxiety. I really wanted to create sustainable and consistent revenue so I wouldn't have to fail publicly, layoff my employees, and start over.

I wanted to be able to realize my vision of serving entrepreneurs, growing their businesses, and having a successful product in my portfolio that would stabilize my core product line.

The thing was, I wasn’t getting Pinterest marketing to work better or more efficiently than the other social platforms or search engines. That meant I wasn’t able to realize my vision of serving entrepreneurs or growing their businesses, let alone have a successful product in my portfolio that would stabilize my core line.

To make things worse, I felt terrible because for the first time in my professional life, I had gone "all in" on a single product launch. I felt even worse about the situation because I could potentially be unable to give my team the opportunity that I had promised them and knew in my heart that they deserved. I felt like hiding.

The problem was that I got a call that my "all-in" client had changed their mind, their business would no longer pursue digital marketing, they were "out." We were no longer needed. Which meant my greatest fears were being realized, I could go bankrupt, which meant I was on the clock to create a new product for a new market and land a new customer immediately.

Then, as if by chance, something amazing happened...

That's when I saw the light that converting traffic on Pinterest in a whole new way could help entrepreneurs struggling to break through the noise!

It was now crystal clear to me how to leverage this technology to drive conversion ready traffic at scale, because I saw we could deliver on our stated objective of helping businesses succeed online and stabilizing our product line.

I also learned that marketing on Pinterest was not just social media marketing, it was much different and far better, we needed to focus on what made Pinterest unique and leverage that opportunity to earn customers and make sales instead of buying ads and sending potential customers to a dead end.

As a result I concentrated our efforts on automation and sales.

After I did that, I started getting all the leads I could handle.

Suddenly, I was earning new clients and driving incredible amounts of traffic and opportunities to their websites better and more efficiently than ever previously imagined.

That’s when I realized that the secret to eliminating the inconsistent results that caused the constant stress and anxiety were shared values and a sense of community between sellers and customers, that was our difference.

My plan was to start get 10 clients for this new product, at a fraction of what I was charging for consulting.

So I started targeting the most ideal businesses for Pinterest marketing, but we didn’t stop there.

We then presented our beliefs and encouraged people to give us a shot.

After that, we built a system that automated the monotonous work.

But there was still a problem...

We had driven lots of website traffic for one customer, but we didn’t know if we could achieve the same results for anyone else, each new client strained our resources to the point we were pinning on Pinterest as our full time job for not nearly enough money.

We ended up getting so frustrated that we decided to hire a consultant, enlist the help of coaches and mentors, seek counsel and make some changes.

We chose to call it “Surge.”

We thought if we could create a system that made it possible to send conversion ready traffic from Pinterest to a client's sales page, we’d be really happy.

After months of trial and error, tweaking and 12-hour days testing every single aspect of what it takes to sell your Pinterest traffic efficiently, we created Surge.


At Yavay, we believe website traffic is too expensive. You can drive hundreds, or thousands, of new website visitors today by clicking here.

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